Trial periods for agencies? Say what?
In a groundbreaking move that challenges conventional agency strategies, Victor Ijidola, Content Lead & Founder at Premium Content Shop, has harnessed the power of trial periods to revolutionize his content agency’s landscape. He revealed that adopting the trial period model has not only streamlined his sales process but also boosted his conversion rates to an astounding 100 percent.
Not just for SaaS
Traditionally, trial periods have been a hallmark of Software as a Service (SaaS) companies, allowing potential customers to test-drive a product before making a commitment. However, this approach is rarely seen in the world of agencies, where services are intangible and often require a more complex evaluation process. Victor Ijidola’s bold experiment challenges the norm and demonstrates the transformative potential of trial periods beyond the realm of B2B tech companies.
Defying industry norms
Victor Ijidola’s paradigm-shifting approach to adopting trial periods underscores the importance of adaptability and creative thinking in sales and marketing strategies. As more agencies explore the potential of trial periods, the landscape of client-agency relationships is bound to witness a profound shift.
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Time Stamps of the Episode
Offering a trial period as an agency (0:46-7:37)
Addressing skepticism (7:38-8:55)
Tactical steps to ensure a seamless trial (8:56-10:53)
A client’s take (10:54-12:20)
Advice to those who’d like to implement a trial (12:22-13:10)
Managing workloads and expectations (13:32-17:15)
Tools and techniques (17:16-19:07)
What Victor has learned about challenging conventional norms (19:08-20:54)
Tips to effective implementation (20:55-22:01)Victor’s future projects (22:02-24:09)
Victor debunks an unpopular opinion, closing notes (24:10-26:26)