An ode to novel idea synthesis
Bryan Grover, marketing consultant and content creator at Grover Consulting, subscribes to novel idea synthesis—as well as a lot of novels. He believes creativity isn’t about inventing new ideas but combining old ones in a way nobody has thought of before.
The future of creativity and innovation
We discuss the dichotomy between technical and analytical backgrounds, the importance of digital transformation and change management, using AI as a time-saving tool and the existence (or lack thereof) of writer’s block.
Check out these resources we mentioned
Bryan’s LinkedIn
The Creator’s Circle
Time Stamps of the Episode
Creativity and perfectionism (:03-4:42)
Creativity is combining old ideas a way nobody has thought of before (4:43-6:14)
A look into Bryan’s background (6:15-11:03)
Digital transformation and change management (11:04-14:05)
AI as a creative tool (14:31-18:24)
Understanding zeitgeist and Amazon habits (18:25-26:50)
Writer’s block (26:51-30:50)Bryan’s current projects (30:51-32:54)
Bryan debunks an unpopular opinion, closing notes (32:55-36:39)