People-first, GTM vs. Company-first
People have the wrong mindset when it comes to GTM. So often, it’s a company-first approach, but a people-first approach is actually how you’ll thrive in today’s world.
Nick Bennett launched ClubPF because of this. People know this is modern-day marketing and the way to go, but don’t know how to get started. ClubPF helps open those doors.
The creator economy and event-led growth
Nick also gives his take on things like event-led growth, the creator economy and buyer personas—hint, he’s not a fan.
Check out these resources we mentioned
https://www.linkedin.com/in/nickbennett1/
https://motionagency.io/anonymous/
Time Stamps of the Episode
Nick Bennett thinks people have the wrong mindset when it comes to GTM (:33-5:47)
Nick’s work history (5:48-7:54)
The creator economy (7:55-9:41)
What is ClubPF? (9:42-11:59)
Advice for organizations that want to transform to a people-first approach (12:00-14:41)
Buyer personas are “meh” and marketers spend too much time on them (14:42-17:11)
Audience Ops plug (17:12-17:37)
How can businesses attract creators? (17:38-20:18)
The Anonymous Marketer (20:19-26:19)
Hot take on event-led growth (26:20-27:35)
Nick’s ideal event (27:36-28:46)
Nick debunks an unpopular opinion (28:47-29:51)