Marketing and cybersecurity make an interesting team. Clark Barron says the only difference between marketing and a cyber attack is that one of them is legal.
It’s hard to market to cybersecurity professionals
If you’ve mastered cyber security marketing, you can master marketing in any industry. These professionals are tough nuts to crack!
The marketing echo chamber
Has the marketing echo chamber made us all dumber? Will marketers ruin ChatGPT? What can marketers do to protect their own sanity and how can their managers learn to better gauge their bandwidth? Find out all this and more in Clark’s episode!
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Time Stamps of the Episode
The only difference between marketing and a cyber attack is that one of them is legal. (2:45-4:50)
If you’ve mastered cyber security marketing, you can master marketing in any industry. (4:51-7:46)
Backlash on his unpopular opinion. (7:47-10:13)
Coaching on this approach (10:14-15:03)
Marketing has gotten in way too deep with sales. (15:04-16:54)
The marketing echo chamber is making us all dumber. (16:58-28:21)
Marketers are burning out faster than ever. (28:22-29:04)
Advice to marketers on the job hunt today. (29:06-35:07)
ChatGPT isn’t going to ruin marketing. Marketers are going to ruin ChatGPT. (35:08-40:10)
Debunk an “unpopular opinion” you’ve found swimming around your feed. (40:11-41:39)
Closing notes (41:40-43:00)