Marketing is broken and Chris Walker of Refine Labs is working to mend it
Most B2B marketing isn’t actually marketing—it’s digital sales using marketing channels. Because the industry mindset about marketing is completely broken, they see marketing as a sales assistant or as lead generation.
Running single-channel lead gen to appease attribution software is pointless
Do you want your sales team to have a pipeline of low-intent leads? No? Then why are we still running this old playbook! Chris Walker’s journey to educate professionals and companies on this fatal mistake hasn’t been easy, but it’s been worth the uphill battle.
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Time Stamps of the Episode
Marketing is fundamentally broken (2:32-7:12)
Marketing vs. Sales (7:14-9:49)
Chris Walker’s work history (9:50-14:52)
How Chris navigated pushback on his unpopular opinion (14:53-17:51)
Dealing with the haters as a public figure (17:52-24:32)
On mentorship (24:33-25:49)
How Refine Labs attracts high-caliber talent (25:50-29:15)
What marketers on the job hunt should look out for (29:16-33:18)
Pros and cons of privately-funded companies (33:19-37:09)
Debunk an unpopular opinion/closing notes (37:10-40:38)