The untapped underground: Low-volume search terms your secret weapon?

Low-volume search terms might be the way.

Guys, I’m willing to go down with this ship. 

Regardless of what you’ve heard, some of the best content marketing opportunities are found in topics with search volume that’s knee-high to a grasshopper.

I know what you’re thinking: Why, Ashley? How could that be possible? Isn’t the best organic content strategy found in high volume, low competition search terms?

Sometimes. But low volume, high-intent search terms can produce much more impressive results. 

Address specific, hard-to-find topics

If you’re tethered to the popular narratives, always echoing the same tired tropes as everyone else, you’re missing the boat entirely. Your prospects are out there, fingers poised over keyboards, searching for answers that are needle-in-a-haystack rare. They want specifics, and they’re often left empty-handed because the content landscape is a desert of generic drivel. Why? Because marketers are too busy chasing the glitzy numbers, dismissing anything that doesn’t scream for attention.

So what happens when you dive into these low-volume, high-intent waters? You’re not just casting a net—you’re crafting a lifeline. By creating quality content around these niche terms, you can speed up your ascent in the rankings. You could snatch up leads that others are too complacent to chase.

Niche topics: The new kings of organic content

The crème de la crème of organic content often springs from the most obscure corners. Google is prioritizing depth over breadth, rewarding those who venture into the nooks and crannies of topics. When you commit to exploring these hidden avenues, you’re not just producing content—you’re creating a fortress of knowledge.

Don’t forget your real purpose

Let’s not forget why you’re doing this in the first place. If you’re fixated solely on keywords, you’re missing the bigger picture. Your goal should transcend mere traffic spikes. You need to be cultivating credibility, establishing your brand as a trusted voice in the chaos. You’re not just a content creator; you’re a value provider, a beacon of knowledge in a murky sea of mediocrity.

Long-tail keywords are your allies in this crusade. As the rise of conversational search and voice-activated queries continues to gain traction, long-tail SEO strategies are becoming not just important, but absolutely essential. You need to think beyond the surface, diving into the nuances of what your audience is genuinely seeking.

Look for long-tail keywords with a high-volume keyword. I dare you.

Proactivity: The name of the game

Now, how do you kickstart this revolution? It’s simple: get proactive. Don’t wait for ideas to drop into your lap like ripe fruit from a tree. Instead, immerse yourself in your industry. Conduct thorough Google searches. Look beyond the first page of results. Unearth the topics that make you think, “Why isn’t anyone else covering this?” When you stumble upon those gaps, seize the opportunity and be the one to provide the answers.

Become the voice that fills the silence, the company that dares to tackle the hard questions. When you commit to addressing low-volume search terms, you’re not just writing content; you’re crafting a narrative that resonates with your audience on a fundamental level.

Crafting content that cuts through the noise

You’re ready to publish content that stands out, that breaks the mold. But how do you make it unforgettable? You infuse it with personality, authenticity and a raw edge that cuts through the sea of sameness. Embrace the weird, the unconventional, the unexpected. Make your content not just informative, but a visceral experience. Challenge your readers, engage their emotions and leave them craving more.

Your content should resonate like a heartbeat, pulsating with life and urgency. Don’t just inform; provoke thought. Don’t just entertain; ignite passion. Be the electric jolt that shakes things up.

Ready to publish content that stands out? Let’s work together!