Ashley Faus, Director of Integrated Product Marketing at Atlassian, doesn’t spend months buttoning things up before hitting the “go live” button—she puts herself out there. In terms of the metrics and the repeatable, scalable processes? While those might not always be in place, Ashley finds success in executing and encourages her team to do the same.
Deep knowledge of the subject or audience trumps planning
Don’t let fear of failure put you in execution paralysis. Invest more time in “doing” and less on the theoretical roadblocks thrown at you along the way. After all, you can never have your first podcast without having your first podcast!
Check out these resources we mentioned
Her LinkedIn profile https://www.linkedin.com/in/ashleyfaus/
Her Twitter: https://twitter.com/ashleyfaus
Time Stamps of the Episode
1:18- 3:08 (why experience and a plan aren’t requirements for launching a new marketing tactic)
3:09-6:28 (a look into Ashley Faus’ background and how that ties in with her outlook)
6:29-12:22 (why ‘iterate’ and ‘fail fast’ get stuck in the planning phases)
12:23-15:53 (the moment Ashley Faus bought into this approach)
15:55-19:35 (the advantages of ‘going for it.’)
19:39-23:20 (why people are afraid to just start)
23:21-26:03 (tactical ways teams can start investing more time on execution)
26:11-33:37 (Ashley Faus debunks an ‘unpopular opinion’ and closing notes)