Unpopular Opinion

B2B Shouldn’t Emulate D2C as a Goalpost

Ashley Amber Sava — Wed, 15 Nov 2023 23:00:00 +0000

D2C isn’t goals? Lex Winship says D2C has ruined our perception of the word brand. It's not as simple as "be more like them" and it never was.

The post B2B Shouldn’t Emulate D2C as a Goalpost first appeared on Content Storytelling And Consulting.

Businesses Don’t Want Growth–They Want Control

Ashley Amber Sava — Wed, 01 Nov 2023 22:00:00 +0000

Businesses want control. Uncover why orgs prioritize control over growth, and explore the path to success via empowerment and alignment with Brian Gibson.

The post Businesses Don’t Want Growth–They Want Control first appeared on Content Storytelling And Consulting.

Being ‘Too Much’ is Actually a Superpower

Ashley Amber Sava — Wed, 18 Oct 2023 22:00:00 +0000

Explore the superpower of being 'too much' with Brea Olstead, an Executive Business Partner, challenging norms for a just world.

The post Being ‘Too Much’ is Actually a Superpower first appeared on Content Storytelling And Consulting.

Yes, You Actually Can Have It All

Ashley Amber Sava — Wed, 04 Oct 2023 22:00:00 +0000

Join Lindsay McGuire, Assoc. Director of Content at Goldcast, as we discuss achieving it all with the right people, resources and mindset.

The post Yes, You Actually Can Have It All first appeared on Content Storytelling And Consulting.

Marketing Should Report to PR

Ashley Amber Sava — Wed, 20 Sep 2023 22:00:00 +0000

Parry Headrick, Founder at Crackle PR, says marketing should report to PR for a strong brand narrative. Challenges in execution are explored in this show.

The post Marketing Should Report to PR first appeared on Content Storytelling And Consulting.

Even Agencies Should Offer Trial Periods

Ashley Amber Sava — Wed, 06 Sep 2023 22:00:00 +0000

Most agencies don't offer a trial period like SaaS companies do. Victor Ijidola says his sales process is a lot smoother and faster since he adopted this.

The post Even Agencies Should Offer Trial Periods first appeared on Content Storytelling And Consulting.

There is No New Thing Under the Sun

Ashley Amber Sava — Wed, 23 Aug 2023 22:00:00 +0000

Bryan Grover believes in novel idea synthesis, ex: creativity isn’t about inventing new ideas but combining old ones in a way nobody has thought of before.

The post There is No New Thing Under the Sun first appeared on Content Storytelling And Consulting.

Taking a Sabbatical Won’t Sabotage Your Career Trajectory

Ashley Amber Sava — Wed, 09 Aug 2023 10:00:00 +0000

Sabbaticals benefit you? Rest is productive? American work culture is process-obsessed when it should be solutions-oriented? Check out Caroline Brewton’s hot takes on a bold episode of the Unpopular Opinion podcast.

The post Taking a Sabbatical Won’t Sabotage Your Career Trajectory first appeared on Content Storytelling And Consulting.

You Have a Better Chance of Success Being an Employee Than an Entrepreneur

Ashley Amber Sava — Wed, 26 Jul 2023 22:00:00 +0000

Are you really more likely to be successful as an employee than an entrepreneur? Self-proclaimed intrapreneur, Caleb Whittle, has staked his career on it.

The post You Have a Better Chance of Success Being an Employee Than an Entrepreneur first appeared on Content Storytelling And Consulting.

Your GTM Should be People-first Not Company-first

Ashley Amber Sava — Wed, 12 Jul 2023 22:00:00 +0000

Nick Bennett says we have the wrong mindset on GTM. Often, it’s a company-first approach, but a people-first approach is actually how you’ll thrive.

The post Your GTM Should be People-first Not Company-first first appeared on Content Storytelling And Consulting.